The Story

It happened on a rainy NYC Day

One rainy windy day in New York City, Alan Kaufman was sitting in a cafe, watching everyone outside battle with their umbrellas…. which sparked an idea. He envisioned what an alternative weather protection device could look like. He sketched it - and Nubrella was born! From there, Alan worked with several leading design and engineering firms to bring his vision to life.

In 2018, after receiving considerable feedback from many customers with different usages and after securing a utility patent, factory and logistics, Alan launched the product in the US. For the next few months, he gathered a community of over 7,000 happy customers. His invention, the hands-free umbrella called Nubrella, was selling off quickly (with zero marketing.) Given the extremely positive feedback, return rates less than 1%, and inquiries coming from all over the world… Alan realized it’s time for growth.

Nubrella was ready for Prime Time.

The Founder




Alan Kaufman is from the Boston area. He began his career as a professional tennis player after graduating from Purdue University. Several years later, Alan began his entrepreneurial endeavors by starting his own wireless company at the age of 28. Alan led Harvard Communications, a ‘preferred agent’ of Cingular Wireless. He grew his operation to be one of the largest agents in the northeast, owning stores in the greater Boston and New York City metropolitan markets. He sold his stores back to Cingular in 2003.

Unplanned, Alan began his next venture, inventing Nubrella. As a novice, he spent time developing the concept and dedicated years learning and understanding the new market of a hands-free umbrella by constantly communicating with his customers. He continues to perfect the device, and has many innovative ideas about other weather protection wearable products. Alan has traveled the world, visiting China 8 times. He presented his original ‘bubble’ design on Season One of the hit TV show Shark Tank. His passion and determination to make Nubrella a widely accepted new weather protection device is contagious.

Perseverance really does pay off. I hope you enjoy it!

The world's first patented hands-free, wind-resistant umbrella!